Veo Partnership Renewed to 2027

Norfolk FA is delighted to announce the recent renewal of our partnership with sports video and analysis company, Veo.

We are pleased to confirm a recent extension our partnership with Veo Technologies in an agreement that will see the Danish sports-tech giants continue to support grassroots football in Norfolk until January 2027.

The partnership renewal confirms Veo as exclusive Video and Analysis Partner to Norfolk FA for the current campaign as well as next season, ensuring that Norfolk FA affiliated Clubs will continue to receive discounts and offers on Veo equipment and technologies. This includes the new Veo Cam 3, which you can find out more about here.

Founded in 2015 in Copenhagen, Veo’s vision is to democratise the sports video broadcasting and analytics that have traditionally only been available to professional teams.

Veo specialises in team sports recording and analysis, and its revolutionary camera uses artificial intelligence to film and piece together 180° footage captured by two 4k lenses. Footage is uploaded to an innovative and user-friendly online platform and unique processing software presents a video that professionally pans and zooms in on the action. Users can tag other members, mark footage and cut their own highlights with export options available to share clips to a wider audience.

One Norfolk club currently benefiting from Veo in more ways than one is Dersingham Rovers, with Joe Collison’s brilliant strike currently competing for votes in the qualifiers of the 2024 People’s Puskas - the popular competition in which goal clips recorded on Veo cameras are submitted from all over the world in the hope of being crowned the best.

Rebecca Burton, Head of Marketing, Communications at Partnerships at Norfolk FA said: “Six seasons on, we believe that Veo continues to be a game-changer for grassroots football, and I’m delighted that we as an Association will be continuing to work with such an innovative and exciting company.

“Veo have continued to develop the product throughout our partnership and the revolutionary AI-powered processing along with improved hardware and new advanced features such as analytics and streaming in the Veo Cam 3 have made game analysis easier and more effective than ever before for coaches at all levels.

"We're excited to renew this partnership once again, as we firmly believe Veo provides clubs with unprecedented access to high level match recording and analysis—something that was previously beyond financial reach for grassroots teams.”

Norfolk FA and Veo initially went into partnership in 2019, and we were one of the first organisations to partner with the company in the UK. Since then, Veo has expanded their reach to thousands of UK customers, around 80% of which are grassroots football clubs or schools.

Veo’s Partnership Specialist, George Warne added: "Veo Technologies are incredibly excited to renew our strategic partnership with Norfolk FA for the next two years. Our mission continues to be to democratise football by making sports technology accessible to all.

“Through our ongoing partnership with Norfolk FA, we are jointly committed to helping encourage participants at all levels in the region to realise the benefits of our technology, by enhancing the game for coaches, players and spectators alike.

“We look forward to collaborating further with the Norfolk FA team on events and campaigns to help increase the accessibility of our solution, through a range of both educational and exclusive discount opportunities."

To learn more about Veo, please click here. For partnership enquiries please email Marketing@NorfolkFA.com.